Elevate your brand with 360° Retail Media strategies that combine creativity, data insights, innovation, and the latest retail media trends.

Retail Media is the next big thing in commerce.
At AB Vassilopoulos, we deliver targeted, efficient, and measurable communication solutions for endemic and non - endemic brands.

At AB, we don’t just create campaigns — we create experiences. 
We believe in the power of connection. With millions of visitors across our physical and digital channels, we give brands the opportunity to become part of the customer’s everyday life — right at the moment it matters most.

Why AB Retail Media? 

Because we understand the pulse of the market
We’re part of consumers’ lives — every single day
AB has the team, the vision, and tools to make every campaign unique
Not just campaigns. We create success stories — made through the power of retail media, delivered by AB Vassilopoulos
We unlock the full potential of retail media — not just by showing up, but by showing up strategically where attention is highest and buying decisions are made
We create innovative strategies that follow the latest trends and put your brand in the spotlight
We don’t just follow trends, we create them
Every idea we have, a new trend. Every campaign, a new success

What we offer 

On site: Digital Banners (ab.gr, ab app), Sponsored product, In app web over, Branded page
Off – site: Newsletter, AB social media, AB Viber messages & Push Notifications, AB Extended Network, E- sampling
Physical: trolleys, baskets, Mega stores’ lobbies, floor stickers, in store audio, outdoor stores’ parking
Digital OOH: Departmental Screens, Premium Screens, Outdoor Screens
Digital OOH programmatic
Creative content activations
360o omnichannel Strategies
Targeted communication
Data insights

Phygital means limitless experience. 

We combine the physical and digital worlds, creating campaigns that bridge live interactions with technology. The result is a seamless, dynamic presence that transcends traditional media!