TERMS AND CONDITIONS OF AB PLUS LOYALTY PROGRAMME

PLEASE READ CAREFULLY THE TERMS AND CONDITIONS OF PARTICIPATION IN THE AB PLUS LOYALTY PROGRAMME.

 

1. GENERAL CONSIDERATIONS
1.1. The following terms and conditions regulate the operation of the "AB PLUS" loyalty programme and card (hereinafter: the "Program" and/or the "Card") of "ALFA-BETA VASILOPOULOS SINGLE-MEMBER SA” (hereinafter: "AB"), with registered office in Gerakas, Attica (81, Spaton Ave., P.O. Box 15344). The Programme is intended to offer AB customers special discounts and/or offers as well as privileged information on new products, participation in competitions and other special events and other benefits, as those are specified herein below, and to generally offer a unique shopping experience through new technologies and new partnerships intended exclusively for the members of the Programme.

1.2. By obtaining the Card and registering your details, you agree that you have read, understood and accepted these Terms and Conditions ("Terms") of participation, as applicable from time to time. You should review the Terms frequently, as the Programme may be modified from time to time, in which case AB's sole obligation will be to post the changes on www.ab.gr. In addition to these Terms, you are also subject to and agree to the Privacy Policy and the Terms and Conditions of www.ab.gr.

 

2. ELIGIBILITY - REGISTRATION

2.1. All active and potential customers of physical stores operating under the AB brands (excluding Shop & Go stores operating within Shell stations), including the customers of the AB online store, are eligible to participate in the Programme and obtain an AB PLUS Card.

2.2. To obtain a Card, you must be over 18 years old and have full legal capacity. Any interested persons can obtain the Card in the following ways:

• at any store operating under the AB brands (except for AB Shop&Go stores operating in SHELL stations). In case you obtain a physical card from a store, you should complete the registration process either through the AB website, a touch point kiosk or through the AB app,
• through the AB website www.ab.gr, 
• through the AB app,
• at a touchpoint kiosk installed in a store, by filling in the requested information. 

It is clarified that in case an electronic card is issued, you may select a delivery method among those available.

2.3. As an essential prerequisite for joining the Programme, you need to complete all information marked as mandatory during the online registration process:
First name, last name, address, city, postal code, mobile phone, and/or e-mail. For an application to be accepted, it must include all of the above mandatory information and the applicant must have accepted these Terms and Conditions and consented to the processing of his/her personal data based on these Terms and Conditions. If no mobile phone or e-mail information is provided, AB may cancel the Card at its free discretion. If the information provided is incomplete yet contact details are available, AB may contact the applicant and request that the missing information is completed. If the applicant repeatedly refuses to provide the missing information, AB may cancel the Card. Until the registration and Card activation process is completed, the Cardholder may use the Card in any transactions and collect points, but will not enjoy the basic benefit of the loyalty scheme, which is the issuance of a discount voucher for future transactions. It is expressly clarified that, in case AB cancels a Card for the above reasons, AB shall not be liable to refund any points accrued or their value.

2.4. When registering to the Programme via www.ab.gr or the AB App, the customer is given an opportunity to check if there is an active Card available with the mobile phone he/she has provided, to connect directly to the account already created. If no available card is found, the customer can either connect the card he/she has or issue a new one through the available process.

2.5. When submitting information as part of the registration and Card activation process, to ensure the validity and uniqueness of the information submitted, AB shall carry out a check to establish the data uniqueness, during the customer’s online registration in the loyalty programme. If it is found that the e-mail and/or mobile phone is registered on another card, the procedure is terminated. If it is found that there are other data registered on the card declared during registration, then, given that AB carries out no identity check, the existing information will be modified based on the data provided by the person presumed to be the legitimate holder of the card. 

2.6. AB shall not carry out an identity check upon delivery and registration of the Card as above. The applicant solemnly states and represents that the information provided is complete, true, and accurate and that he/she has not used any information, such as a mobile phone or e-mail address, that is not his/her own. In case false information is submitted, the applicant shall be liable to indemnify AB for any loss sustained by AB or by the parties whose details have been used.

2.7. To register via the AB website (www.ab.gr)  or the AB app, the user needs to create a unique code to manage his/her account and will receive a confirmation text message at the mobile number or e-mail address he/she has provided. When registering either at an AB touchpoint kiosk or by phone (18202), users will have to provide accurate information to create an account on AB's systems. Users will then receive a unique code on the mobile phone number provided, to enter their account.  It is specified that, if an account is created by phone, the code will be sent to the user by the authorised service line employee. When logging in to their account for the first time, users will be asked to change the code that was given to them, for security reasons.

2.8. Through their accounts, Cardholders can be informed about current offers, their points, view their purchases, manage their profile, and choose the type of communication they wish to receive from AB. In addition, they can choose how to redeem their points using the available options, participate in actions to obtain additional points, and check the balance of any activated discounts.

2.9. Only one card may be issued per individual. If AB becomes aware that any Programme member holds more than one (1) Card with the same details, AB may at its free discretion cancel/deactivate the Card or delete the details from such Card.

2.10. Customers are liable to report any change to the details they have provided upon initial application, either by contacting the AB 18202 Contact Hotline (charges apply as per the tariff of the respective telecom provider), via the AB website www.ab.gr or the AB App. In case of any change or update of the information provided, the provisions of Articles 2.4, 2.5, and 2.6 shall apply. 

2.11. Benefits & communication preferences profile: As part of the online registration process for the loyalty programme via  www.ab.gr, the AB App or an AB touchpoint kiosk, the customer must select one of the three available profiles through which he/she consents to receive communications and corresponding benefits for his/her card. 

• ΑΒ Plus Basic: By selecting this profile, you consent to receive general promotional offers and notifications that apply to all members of the loyalty programme by email, short text messages (SMS and Viber), or by post.
• AB Plus Personal: By selecting this profile, in addition to any benefits offered to the basic profile customers, you consent to the analysis of the data registered with your AB Plus card, and of your purchases and customer preferences, for the purpose of receiving personalised information, promotional communications, updates and offers by email, short text messages (SMS and Viber) or by post.
• AB Plus Unique: By selecting the AB Plus Unique profile, in addition to any benefits offered to the personal profile customers, you consent to the analysis of the data registered with your AB Plus card and of your purchases and customer preferences, for the purpose of receiving personalised information, promotional communications, updates and offers from AB and other business partners of AB, through AB's channels, by email, short text messages (SMS and Viber), by post or through the social media (custom audience services). AB only shares encrypted data for this purpose. 

Depending on the selected profile, and in order to offer you the benefits corresponding to your profile, AB may process your data in order to send you updates, special content, offers and requests to participate in surveys, competitions, etc. to the contact details you have provided [address, email address, mobile phone number (SMS / Viber, etc.)]. You can change your communication preferences and profile through your account as you wish from time to time. Any change to your preferences may affect the benefits available to you, as same are described above. It is expressly stated that, in case of a change in your communication preferences, you may lose points, benefits, etc. that are registered on your card as part of a specific communication profile, in which case AB shall bear no liability towards you.

More details on data processing are available in Term 5.

It is expressly specified that AB can modify the aforementioned preference and communication profiles in accordance with its commercial policy and the laws applicable from time to time, amending these terms and conditions accordingly. In this case, users will be adequately and appropriately notified of the new preference and communication profiles and will be given the necessary time to make the necessary selections/changes.

 

3. THE PROGRAMME

3.1. Cardholders shall enjoy the benefits set out in AB's commercial policy as a reward for regular use of their Cards.

3.2. By making purchases from stores under the AB brands or the AB Eshop, Cardholders shall collect points (the value of tobacco products -tobacco and cigarettes-, pre-paid phone cards and environmental taxes is not counted in the calculation of points) which may be redeemed as per the terms of their effective programme and the applicable point redemption scale. 100 points correspond to €3.00, which Cardholders can manage based on the options offered under the programme.
For Cardholders who have already registered for the Program but have not entered their account to complete the process, they will either be able to redeem the amount of €3 corresponding to 100 points at the cash registers of the stores by completing the required points (the specific redemption method does not apply to orders via Eshop & for phone orders) either by completing 200 points corresponding to €6, they will receive a €6 discount check with their next transaction and with the obligation to show the physical card.
Moreover, Cardholders can earn additional points from promotions as per the terms of AB's commercial plan, based on the specific terms and conditions and the applicable national and Community legislation.

3.3 Upon acceptance of the revised terms of the loyalty programme and activation of the AB Plus wallet, no reward vouchers will be issued.

 

4. PROGRAM BENEFITS

4Α. DISCOUNT VOUCHERS

4Α.1. Discount vouchers are issued when 200 points have been collected, provided that a Card has been presented in physical or electronic form during a transaction with any AB-branded store.

4Α.2. By a prior notice given by any appropriate means, AB may modify both the value of each discount voucher and the number of points required for its issuance. Accumulated points do not expire, unless AB decides otherwise by prior notice to the Customer or in case the Card is cancelled, in which case the points are lost, subject to the provisions of Article 6 below. As a prerequisite for the issue of a discount voucher, the Cardholder's details must be registered by the Cardholder.

4Α.3. Discount vouchers may be redeemed in future purchases until their expiry date, in any AB-branded store, for the purchase of products of equal or greater value. Under no circumstances may a voucher be exchanged for cash. Once a “discount voucher” has been howsoever redeemed, the customer holds no claim, whether current and/or future, against AB. 

4Α.4. A discount voucher is issued based on a specific card number and delivered to the cardholder, who must sign a document evidencing the issue of the voucher. AB carries out no identity check either when issuing and delivering the discount voucher or when the voucher is presented for redemption. For this reason, AB shall bear no liability whatsoever towards third parties.

4Α.5. Customers are solely responsible for the use of their card and discount vouchers. Under no circumstances shall AB be liable in the event of loss or theft of a card/voucher or in case of misuse / illegal use thereof. AB shall not be liable to replace or locate any stolen or lost discount vouchers and shall bear no liability for indemnification on these grounds.

4Α.6. To be eligible to receive discount vouchers by collecting the required points, the customer must have completed the online registration process for the programme, as described in the terms and conditions above (Article 2). Any customers who fail to complete the online registration process may not be issued vouchers or collect points until the process is completed.

4Α.7. Once a discount voucher has been redeemed in the context of a particular transaction, the customer holds no claim, whether current and/or future, against AB.

4Α.8. It is expressly clarified that the beneficiary of a voucher is essentially a cardholder who has provided all necessary details but has not created an account, any customers who have created an account prior to the activation of the AB Plus wallet, as the same is posted on this site, and have not re-entered their account in order to update it, and any customers who have not activated the AB Plus wallet through the app.

 

4Β. OFFERS, DISCOUNTS, COMPETITIONS

4Β.1. Cardholders may gain other benefits under AB's commercial policy, such as, without limitation, discounts on specific products, special offers, additional points upon purchase of specific products, etc. Cardholders are informed of all benefits and their term of effect through www.ab.gr and other appropriate means, such as, without limitation, advertising brochures, TV and radio spots, electronic communications, etc.

4Β.2. Cardholders shall automatically participate in promotional actions carried out by product suppliers. In these cases, the suppliers stipulate that, by purchasing specific products, Cardholders automatically participate in a draw to win certain prizes. In these cases, Cardholders are not required to take any action and they automatically participate in the draw by purchasing products using their Cards. Any Cardholders not wishing to take part in these actions can state this to AB by calling 18202. It is noted that, in the context of promotional actions, AB processes the numbers of any cards that were used in transactions, in order to carry out the draw. AB then processes the winners' details in order to contact them and inform them that they are winners and provide them with the contact details of the event organiser, in order to contact the latter and obtain information about how they can receive their prizes. AB shall under no circumstances disclose the details of the Cardholders to the organisers. For transparency reasons, the numbers of the winning cards are posted on the AB website www.ab.gr, along with the terms and conditions of each promotional action.

 

4C. DIGITAL DISCOUNT VOUCHERS

4C.1. Any customers who have completed their registration via www.ab.gr, the AB App or an AB Kiosk, will, after logging into their account, no longer receive automatically any printed discount vouchers when they have collected 200 points. Instead, the points will accumulate on their card balance. Discount points can be redeemed either through the customer account, by activating the available digital discounts depending on the available balance of points accumulated on the card, or at the cashier, following notification. It is clarified that 100 or multiple points can be redeemed each time. (100 points = €3).

4C.2. Any points redeemed to activate digital discounts either through the customer’s account or during a transaction at a physical store, shall not be returned. In case of a partial or total return, unless the customer wishes a replacement, he/she will receive a credit noted equal to the value of the items returned at the time of purchase/acquisition.

4C.3. If a customer who has completed his/her digital registration has not activated any of the available digital discounts, then, if he/she has enough points to receive a discount for participating in the loyalty program, he/she will be asked in this regard when using the card at checkout.

4C.4. Activated digital discounts are added cumulatively to the customer's card and can be automatically applied to the next transaction upon presentation of a physical or digital card via the AB App.

4C.5. The customer can be informed of the available amount of discounts activated on his/her card via his/her account at www.ab.gr and the AB App.

4C.6. To receive any form of digital discount, customers need to show a loyalty card in physical or digital form via the AB App.

4C.7. A digital discount that has been activated and stored on a customer's card can be redeemed on future purchases using the card until the card's expiry date, in any AB-branded store or AB e-shop, for the purchase of products. Under no circumstances can it be exchanged for cash.

4C.8. A digital discount activated by redeeming points directly at the checkout is immediately applied to the transaction, based on the final value of the product purchase. If a redemption of points at the checkout activates a discount of a value greater than the transaction value, the remaining discount is stored on the customer's card and will be automatically applied to the next transaction performed though use of the card in physical or digital form via the AB App.

4C.9. Once a discount voucher has been redeemed in the context of a particular transaction, the customer holds no claim, whether current and/or future, against AB.

 

4D. FREE PRODUCTS UPON REDEMPTION OF POINTS

4D.1. Customers having completed the registration process via www.ab.gr, the AB App or an AB Kiosk, may, after logging into their account, redeem points to receive products free of charge. The list of products involved in this action will be available in the users' accounts and the total duration of the offer will be communicated accordingly.

4D.2. As soon as a point redemption offer for a product is activated, the required number of points will be deducted from the card's point balance. The customer will be able to make use of the offer within a certain period of time after it is activated and will be notified in this regard upon activation. 

4D.3. Customers who wish to deactivate the offer will have to take the necessary steps to deactivate it through their account. The points that were reserved on their card at the time of activation will then be returned.

4D.4. If a customer fails to purchase the product required to benefit from the action within the prescribed time period, the respective points will be automatically credited to his/her card.

4D.5. A transaction may not only include items for which a point redemption offer has been activated, given that a minimum purchase value is required.

4D.6. If a cardholder returns any product(s) that were acquired free of charge through points redemption, then, if the customer does not wish to have the item replaced by another product, the value of the product will be refunded to the customer in the form of credit, as point refund is not supported by the system.

 

5. PERSONAL DATA

5.1. As a data controller, AB keeps on file and processes the personal data provided on customer applications, which may not include certain special data categories, as those are defined in the European General Data Protection Regulation 2016/679 ("GDPR") and the applicable national laws. The recipients of this data are third-party companies that have undertaken to support part of the loyalty programme, such as, without limitation, data registration companies, companies conducting communications with the Cardholders, companies sending informative messages, etc. AB has carried out an audit of these companies and established that they apply all necessary technical and organisational security measures to safeguard the data. These are dynamic collaborations and Cardholders can be informed in this regard by filing a request to the AB Hotline.

5.2. When recording and processing personal data, AB, its employees and its performance agents shall comply with the provisions of the General Data Protection Regulation (EU) 2016/679 ("GDPR"), the applicable Greek data protection legislation and the decisions of the Data Protection Authority. In any case, the processing takes place with due regard to customer preferences.

5.3. AB and the agents thereof implement the appropriate technical, material and organisational security measures in order to protect personal data against accidental or unlawful destruction or accidental loss, alteration, unlawful disclosure or access (including remote access) and against all other forms of illegal processing (including unnecessary collection or further processing). Those measures ensure a level of security that is appropriate to the risk, taking into account the evolution of technology, implementation costs and the nature, scope, context and purposes of processing.

5.4. AB and its agents shall ensure the confidentiality of personal data and shall not howsoever disclose personal data to any third parties, save by prior notice to the data subject, except as expressly provided for in the applicable laws, e.g. if personal data must be disclosed to the competent public Authorities for reasons of compliance with a legal obligation. AB shall ensure that all persons authorised to process personal data are bound by the same confidentiality obligations.

5.5. Personal data are collected for specific purposes, as those are detailed below and shall not undergo further processing. It is specified that further processing for scientific or statistical purposes is not considered to be unlawful.

5.6. Personal data is kept for as long as the Card is active and has not been cancelled. In case of cancellation, the data may be retained if AB has a legitimate interest or a legal obligation in this regard. In this case, the retention period may not exceed five (5) years. If a Card remains inactive for a period of five (5) years, AB shall cancel the Card and delete the data upon the lapse of the five-year period.

5.7. Any individual may request AB to gain access to, or rectification/erasure of their personal data or a restriction of processing and may exercise the rights of the subject rights to object to processing or demand data portability. The relevant request is submitted through the AB Hotline (charges apply based on the tariff of the respective telecom provider). Requests are processed within thirty (30) days.

5.8. Purposes of Processing: In the context of the Programme and in order for the data subjects to enjoy all benefits available for their participation in a loyalty programme like the one concerned, AB may process their data in order to send them updates, special content, offers and requests to participate in surveys, competitions, etc. to the contact details they have provided [address, email address, mobile phone number (SMS / Viber, etc.)]. In particular, the types of communication customers may receive as members of the AB loyalty programme are:

• Informational communications: General information about the company and its business partners (opening of stores, corporate social responsibility actions, new services, new products, etc.) and general content (recipes, articles, tips, etc.) 
• Mass offer communications: Promotional actions addressed to all customers (product offers, competitions, draws, etc.) and communications with winners as part of competitions.
• Participation in promotional activities of suppliers. In this case, AB processes the number of the loyalty card for the purpose of conducting a draw to designate the winners and then processes the full name and telephone number of each winner for the purpose of contacting them and informing them accordingly as well as for disclosing to them the supplier contact details so they can obtain information about the prizes and how they can collect them. AB shall under no circumstances transmit personal data to third parties (natural or legal persons) in the context of any promotional actions.
• Surveys: Communications to establish customer satisfaction, such as, without limitation, with regard to AB products and services, actions and promotions, etc.

If the AB Plus Personal profile has been selected when registering/managing the Communication Preferences, the following shall apply in addition to the above:

• Targeted and personalised communication: Additional special offers and content. Such type of processing comprises the profiling of the data subject by AB, based on their purchasing habits, the frequency of visits to AB stores, the use of offers that have been communicated, their place of residence and the total cost of their purchases, in order to provide customers with competitive offers, coupons and content through specific actions (recipes, tips, articles, etc.), subject essentially to the express consent of the data subjects.
• Participation in targeted promotional actions of suppliers. In this case, the actions are targeted at a specific category of customers who make purchases of specific products. In any case, AB ensures that these data will not be disclosed by AB to the supplier.
• Participation in specific and targeted customer satisfaction surveys.

If the AB Plus Unique profile has been selected when registering/managing the Contact Preferences, the following shall apply in addition to the above:

• Disclosure of partnerships: Communications concerning AB partnerships with third-party companies which enable users to earn additional points by presenting their cards or purchasing specific products and also redeem points at third-party business partners. The data will be processed exclusively by authorised AB employees and all communications concerning to these actions will be sent by AB.
• Other digital media: Communication through other channels (e.g. Facebook) through custom audience services, provided that users have agreed to receive such updates through the options available on the respective platforms and social media. In any case, communications will be carried out with due regard to the standards set by national and Community legislation. 
• Customers can be thoroughly informed about all purchases they have made using their AB Plus card and receive information about the total value (in Euro amount) of the benefits they have been offered by AB.

5.9. Each data subject can modify their communication preferences either by calling the AB Hotline 18202 (charges apply as per the tariff of the respective telecom provider) or via the AB website www.ab.gr or the AB App. It is specified that, once the request is granted, the data subject will be informed and the requested changes will be applied upon such notification. Modification requests are processed within thirty (30) days.

5.10. Recipients of the data are third-party companies contracted with AB for content creation and communication purposes, research companies, offer creation and advertising companies, companies supporting AB in handling requests. Each company is committed to complying with AB's confidentiality and privacy policies and is required to comply with the provisions of the General Data Protection Regulation (EU) 2016/679 ("GDPR").

 

6. MISCELLANEOUS

6.1. AB may terminate the Programme and cancel the Cards by prior notice to the customers by any appropriate means, as this Programme is offered by AB on a purely voluntary basis.

6.2. AB may cancel a Card at its sole discretion if the applicant fails to fill in the necessary details or has issued multiple Cards with the same details (name,  telephone number or e-mail). If multiple Cards are issued with the same information, AB may keep only one Card active and credit to it the points of all other Cards.

6.3. AB may cancel a Customer Card if there are indications that it is being misused by the Cardholder to violate the terms of the Programme and gain greater benefits to the detriment of other customers.

6.4. Subject to the provisions of Articles 6.2 and 6.3 of these Terms, AB shall not be liable to pay any direct or indirect, current or future damages to any customers on grounds of Card cancellation or Programme deactivation.

6.5. AB will deactivate and reset point balances on any Cards that have not been used for over five (5) years.

6.6. Data is entered automatically through completion of the relevant application as above and is immediately available for processing by the data subjects once submitted. If a subject cannot access their data, he/she should contact the AB Hotline at 18202 (charges apply as per the applicable tariff of the telecom provider).

6.7. Customers may request cancellation of their cards and/or issue new cards at any AB-branded store. In case of cancellation, the personal data entered on the card will be deleted within thirty (30) days.

6.8. The above terms shall apply and be interpreted in accordance with the applicable national and Community legislation. Any dispute to arise from these terms shall be referred to the Courts of Athens, Greece.

6.9. AB reserves the right to modify any of these terms by posting a notice on its website www.ab.gr, and/or by any other appropriate means at its reasonable discretion, for any reason or by order of any Administrative or Public Authority.

6.10. Each Cardholder must be informed of the applicable terms and conditions via the AB website www.ab.gr.

6.11. AB may deactivate or reset the point balances of any Cards for which the online registration process is incomplete.

6.12. Any current cardholders who wish to modify / complete or update their details must, unless they have created an account, create an account either through the AB website www.ab.gr or at any kiosk within an AB store or by calling 18202 (charges apply based on the applicable tariff of the telecom provider). If a call is made to the service centre, an account will be automatically created as soon as the customer details are provided and the terms of Article 2 shall apply mutatis mutandis. 

Terms and Conditions last updated: 12/02/2024