TERMS AND CONDITIONS OF USE OF THE AB E-SHOP

Όροι και Προϋποθέσεις

GENERAL

AB Eshop is the official e-shop for the sale of products through the internet which was created by the public limited company registered as “ALFA – BETA VASSILOPOULOS SA”, with GCR number 000267201000 and TIN 094025817, seated in Gerakas, Attica, Greece (81 Spaton Ave.) and legally represented (hereinafter "AB"). 
The operation of the e-shop is governed by the special terms herein, as well as the general terms of use of www.ab.gr, and where contradictory the special terms supersede the general terms.
Users are requested to carefully read and comply with the e-shop's terms of use. AB assumes that before visiting the e-shop, users have been informed of these terms, as in effect from time to time, and have accepted them unreservedly. The use of the e-shop implies unreserved acceptance of t he terms; users who do not agree in whole or in part with these terms should not use the e-shop. In any event, the terms must be accepted before completing an order; otherwise, the order cannot be delivered.

USE OF THE ONLINE STORE

The Eshop may be used by any natural person who has legal capacity to enter into binding agreements and has reached the age of 18. Each user, as well as any person designated by the user to receive the order on their behalf, is presumed to meet the above criteria.

AB does not employ technical means to verify the age or identity of users and relies on the information provided by them. If it is determined that an order has been placed by a minor without the required legal consent, AB reserves the right, to the extent permitted by applicable law, to refuse or cancel the order, terminate the contract, or suspend the user's access to its services.

To use the Eshop, users must have or create a personal account (web account), in accordance with the terms and conditions set out in the Terms and Conditions of www.ab.gr.

It is clarified that users may browse the online store without having a personal account. However, once they begin selecting products and creating an order, they will be required to create a personal account.

Upon first using the online store, users will be asked to enter the postal code (ZIP code) of the delivery area in order to verify whether the specified address is served by an AB store. If the address is not within AB's service area, the user will be automatically notified by the system before an order can be created. The stores and service areas are determined by AB at its sole discretion; therefore, certain areas may not be served by an AB store.

In all cases, before completing an order, users must provide the delivery address for the products. Each user is solely responsible for ensuring that the information they provide is true, accurate, and complete. If AB determines that false or inaccurate information has been provided, it reserves the right to cancel the registration of the relevant user.

It is noted that visitors to the online store may also use the Eshop and place an order without creating an account. Where a user chooses to use the services as a Guest, without creating an account, these Terms shall apply, together with the specific terms set out in the section entitled "Guest Checkout."

PRODUCTS / PRICING

AB is committed to ensuring the quality, completeness, and accuracy of the information provided, both in relation to the identity of the Eshop, and the products offered through it.

More specifically, AB, as the seller of the products offered through the Eshop, has all rights and obligations provided by applicable law. However, with respect to defective products and/or product information displayed on product packaging, the manufacturer and/or supplier of the products shall also bear responsibility towards the end consumer, in accordance with applicable legislation.

Within the scope of its responsibility, AB strictly complies with all applicable standards and requirements regarding the proper storage, handling, preservation, and transportation of products until delivery to the final recipient.

Through its online store, AB aims to offer consumers a wide variety of products comparable to that available in its physical stores. Nevertheless, users may not always find certain products or product categories, either due to the Company's commercial policy or the structure of the online store. Product availability may also vary depending on the postal code (ZIP code) and the store responsible for servicing and fulfilling the online order.

Products are displayed through photographs that users may enlarge (zoom) in order to access all mandatory product information required under applicable legislation. The images are updated periodically. However, information shown in the images, such as production or packaging dates, expiry dates, unit prices, cost indications, or other variable information, reflects the status at the time the photograph was taken and may subsequently have changed. AB guarantees that all products delivered to consumers will have an appropriate remaining shelf life in accordance with applicable legislation, standard commercial practice, and accepted business customs.

AB guarantees that all products offered through the Eshop are safe and suitable for consumption and that all applicable hygiene and food safety requirements have been observed throughout every stage under AB's control, including production, storage, handling, and transportation.

AB has also obtained corresponding assurances from its suppliers, who likewise bear the applicable legal responsibility towards the end consumer.

The prices displayed in the Eshop are the same as those applicable to the corresponding products sold through AB's network of company-owned stores. Any price differences that may occur between different visits to the Eshop reflect AB's pricing policy, which is designed to maintain the Company's competitiveness. All prices shown are final prices, inclusive of the applicable VAT, but exclusive of any delivery charges (where applicable). Prices are displayed in accordance with all applicable pricing regulations.

Prices for the same product may change during the same day in accordance with AB's commercial pricing policy. Products offered at a promotional price in physical stores may not necessarily be available at the same promotional price through the Eshop, and vice versa.

Refunds for products purchased as part of a promotion, discount campaign, or special offer shall be based on the promotional or discounted purchase price. All promotions are valid for a specified period only, subject to product availability and while stocks last.

Customers will be charged based on the prices displayed in the Eshop at the date and time the order is submitted, regardless of any subsequent price changes. These are the prices communicated to and accepted by the customer at the time the order is placed.

The same principle applies to fresh products. Fresh products—including, but not limited to, meat, poultry, fish, fruit, and cheese—are weighed on the day the order is fulfilled in order to ensure maximum freshness and quality. However, they are charged using the unit price applicable at the time the order was submitted, as described above. It is expressly clarified that the unit price and total selling price shown on the product at the time of delivery may differ from the price charged, since product prices may have changed between the date the order was placed and the date it was fulfilled in accordance with AB's commercial pricing policy. Nevertheless, the customer will always be charged the price applicable at the time the order was submitted. Any different price displayed on the delivered product shall not constitute a different purchase price or a different amount payable by the customer.

Where a product is substituted due to unavailability, and with the customer's prior consent, the replacement product will be charged at the price applicable on the date the order is fulfilled, rather than the price applicable on the date the order was submitted. Accordingly, if the same product already exists in the order and an additional quantity of that product is added as a replacement for another unavailable item during order fulfilment, the additional quantity will be charged at the price applicable on the fulfilment date. In such cases, the receipt will show both prices: the price applicable when the order was submitted and the price applicable when the replacement was made during fulfilment.

Certain products may be subject to purchase quantity limits due to promotional offers or packaging restrictions.

DELIVERY OF PRODUCTS

Products are delivered by AB either to the delivery address specified by the customer or to the store selected by the user for collection.

Delivery is free of charge for orders with a final estimated subtotal of €80 or more. For orders with a value ranging from the minimum order amount of €25 up to €79.99, a delivery fee of €2 applies. Premium delivery time slots are subject to an additional charge of €1, which is added to any applicable delivery fee described above.

For the delivery of orders, AB uses paper and biodegradable bags. As part of its corporate social responsibility initiatives, AB has phased out plastic bags in order to contribute to a cleaner environment.

The packaging fee depends on the value of the order. The minimum packaging fee is the nominal amount of €0.35, which has been determined based on the average number of items included in the minimum permitted order value. The maximum packaging fee is €2.31, depending on the total value of the order. The value of the order used for calculating the packaging fee does not include any savings resulting from AB Plus €6 discount vouchers.

If the final value of the order changes due to unavailable items or product substitutions, the packaging fee remains unchanged, as it is calculated automatically by the system at the time the order is submitted and cannot subsequently be modified.

The final packaging fee for an order is displayed in the user's shopping cart under the "Order Details" section before the order is completed.

An indicative example of how the packaging fee is displayed is as follows:

HOME DELIVERY ORDER PROCESS

Users may select the products they wish to purchase from the full range of products available through the AB Eshop. The selection of products is made solely at the user's discretion. The issuance of any order confirmation or acknowledgement of receipt does not constitute acceptance of the order, which is in any event subject to product availability and stock levels.

As products are selected, the estimated value of each product, based on the selected quantity, as well as the estimated total value of all selected products, will be displayed.

To be accepted and processed, an order must have a minimum estimated total value of €25. For certain delivery time slots or service areas, the minimum order value is €45. The applicable minimum estimated order value (€25 or €45, as the case may be) is calculated after deducting any discounts resulting from the redemption of loyalty points through the user's online account, promotional offers (promo codes), and any other discounts, including, without limitation, gift cards, vouchers, or similar benefits.

There is no minimum quantity, weight, or value requirement for individual products. However, AB may impose maximum purchase limits on certain product categories, which will be communicated to users through the Eshop. In addition, products sold unpackaged may be offered either per item or in standard quantities in accordance with customary commercial practice. In such cases, the user will be informed through the Eshop and may purchase either a single unit, the specified quantity, or multiples thereof. To complete an order, users must comply with any purchase limits established by AB.

As certain products are sold by weight and the final weight may vary by approximately 10% from the quantity ordered, the user acknowledges and accepts such variation as reasonable in accordance with standard commercial practice. Accordingly, the final charge for these products will be based on their actual weight at the time the order is fulfilled, using the unit price applicable at the time the order was submitted.

If any of the ordered products are unavailable on the day the order is fulfilled, AB will notify the customer, who may choose either to substitute the unavailable products with comparable items, proceed with partial fulfilment of the order, or withdraw from the order in accordance with the provisions set out below. AB shall not be liable to the customer for the rejection or non-fulfilment, in whole or in part, of any order due to product unavailability. In all cases, the user acknowledges and accepts that the order will ultimately be fulfilled based on actual product availability.

Before completing the order, the user must select the preferred delivery date and delivery time from the options made available by the system. The information provided must be true, complete, and accurate. AB shall not be liable for failure to deliver an order where an incorrect or non-existent address has been provided, where no building exists at the stated address, or where the person designated as the recipient cannot be identified at that address.

Upon completion of the order, the user will be shown the estimated total amount payable, after deduction of any applicable discounts, together with any packaging and delivery charges. The user acknowledges and accepts that this amount is only an estimate, as the order may include products sold by variable weight and certain products may become unavailable prior to fulfilment.

After the order has been submitted, the user will receive an email at the address provided, containing the details of the order and the selected payment method.

For orders placed through the Eshop, the following are not accepted as payment or discount methods: paper AB Plus €6 discount vouchers obtained through the loyalty card program, gift vouchers, meal vouchers, printed discount coupons.

Upon delivery, the user/customer is responsible for checking that all items included in the order, as it may have been modified due to substitutions as described above, have been received. If the customer receives any items that were not ordered, they must notify AB immediately and request their return. Collection of such products will be arranged by AB.

PAYMENT

Payment for the ordered products may be made either upon delivery, by cash, credit or debit card, or IRIS, or in advance through online payment.

I. CASH ON DELIVERY

The user will be informed of the final amount payable. If the user disputes this amount, either in whole or in part, they may withdraw from the purchase by refusing to accept the entire order or by refusing to accept specific products only. In the latter case, the value of the rejected products will be deducted from the total amount due, the relevant receipt or invoice will be adjusted accordingly, and the user will pay only the remaining balance.

The user must inform AB whether payment upon delivery will be made by credit/debit card, IRIS, or cash. It is expressly clarified that card details are not required at the time the order is placed, as any card payment is processed in real time upon delivery, once the user has accepted the order and its final value as determined in accordance with these Terms.

Where the user has an online account linked to their AB Plus card and has activated the Digital Wallet, any balance accumulated in the Digital Wallet through the loyalty program will automatically be deducted from the value of the transaction.

When completing the order, the user may also declare any eligible digital discount vouchers or promotional vouchers available to them. The value of accepted digital vouchers will be deducted both from the estimated order total and from the final amount payable, where applicable.

It is expressly clarified that:

a. Digital discount vouchers may only be applied if, after deducting their value, the estimated total order value remains equal to or greater than the applicable minimum order amount.

b. Users may not apply digital discount vouchers whose total value exceeds the estimated value of the order or would reduce the final order value below the applicable minimum order amount.

c. If the final amount payable is lower than the total value of the declared digital discount vouchers, only the number of vouchers necessary to ensure that the final payable amount remains at least equal to the applicable minimum order amount will be applied.

The payment process using the IRIS service is as follows:

Payment is made at the customer's delivery address using the delivery driver's POS terminal.
A QR Code is generated and displayed on the POS terminal.
The customer logs into their banking application and selects IRIS → Pay with QR Code.
Using their mobile device, the customer scans the QR Code displayed on the POS terminal.
The customer completes the payment through their banking application.

ii.ONLINE PAYMENT

If the user chooses to pay for the order online, they must enter their payment card details. Online card payments are processed with the support of Alpha Bank.

AB has implemented all necessary technical measures to ensure the security of online transactions and does not store card details in any form. Nevertheless, users are responsible for ensuring that the environment from which they complete the transaction is secure and that there is no risk of unauthorized access to their personal data. AB shall not be liable if the user's network or computer is compromised by malicious activity that results in the theft or misuse of card information.

To ensure the security of the transaction, once the user enters their card details, they will be redirected to a secure payment environment where the information is encrypted before transmission, preventing it from being read by unauthorized third parties. This encryption process forms part of the electronic transaction security mechanism. The user will then be required to enter a one-time verification code sent via SMS to the mobile phone number registered with their bank. The verification code remains valid for five (5) minutes.

For online payments, an amount equal to the estimated value of the order plus an additional 5% will initially be authorized on the user's payment card. This additional amount is intended to cover any differences arising from products sold by variable weight or from approved product substitutions. It is expressly clarified that this authorization does not constitute a charge to the card. During the authorization period, the user may notice a difference between their account balance and their available balance, as the authorized amount is reserved but has not been debited from the account.

The user will be informed of the final amount payable by email at the address provided during registration or checkout. If the user disputes the final amount, either in whole or in part, they may withdraw from the order by refusing to accept the entire order or by refusing specific products. Following the user's confirmation or acceptance, AB will charge the final amount to the payment card. The release of any unused authorized funds is initiated immediately after the final charge has been processed. However, AB bears no responsibility for the time required for the authorized amount to become available again, as this depends entirely on the procedures of the card-issuing bank.

If the initially authorized amount is insufficient to cover the final order value, and provided that the user has not withdrawn from or disputed the order, the user must pay the outstanding balance upon delivery, either in cash or by credit or debit card.

Users who no longer wish to pay online must cancel the order in its entirety and submit a new order using a different payment method.

Orders cannot be amended after submission; they may only be cancelled and replaced with a new order.

If an order is cancelled, AB will initiate the release of the authorized amount within three (3) business days. The funds will become available to the user in accordance with the procedures and timelines of the card-issuing bank.

If the user refuses to accept certain products upon delivery, either because they are not in the condition reasonably expected under normal commercial practice or because they are replacement products, a credit note will be issued. AB will then process the refund to the payment card used for the original order within three (3) business days. The time required for the refunded amount to appear in the user's account depends on the card-issuing bank. Under no circumstances may refunds relating to online card payments be made in cash.

For orders placed through the Eshop, gift vouchers, meal vouchers, and printed discount coupons are not accepted.

Where the user has an online account linked to their AB Plus card and has activated the Digital Wallet, any balance accumulated in the Digital Wallet will automatically be deducted from the transaction amount.

During checkout, the user may also declare any eligible digital discount vouchers or promotional vouchers available to them. The value of accepted digital vouchers will be deducted both from the estimated order total and from the final amount payable, where applicable.

It is expressly clarified that:

a. Digital discount vouchers may only be applied where, after deducting their value, the estimated order total remains equal to or greater than the applicable minimum order amount.

b. Users may not apply digital discount vouchers whose total value exceeds the estimated value of the order or would reduce the final order value below the applicable minimum order amount.

Regardless of the selected payment method, customers who hold an AB Plus loyalty card, have linked it to their online account, and have activated a Digital Wallet in accordance with the terms of the loyalty program, may redeem their Digital Wallet balance during checkout by following the relevant steps.

If the entire order is returned, AB will, only in this specific case, refund the amount redeemed from the Digital Wallet by crediting the corresponding number of loyalty points back to the customer's AB Plus loyalty card. In all other cases, the terms and conditions of the AB Plus Loyalty Program shall apply.

ORDER MODIFICATION / CANCELLATION

Users may modify or cancel their order through the Eshop by following the relevant on-screen instructions.

It is expressly clarified that any modification or cancellation of an order may be made up to six (6) business hours before the selected delivery time. For the purposes of these Terms, business hours are defined as the period between 08:00 and 21:00, excluding Saturdays and Sundays.

If an order is cancelled, any loyalty points that were credited under the AB Plus Loyalty Program in relation to that order will be deducted. If such points have already been redeemed, the user's loyalty points balance may become negative until the relevant adjustment is made.

Users may request that the delivery time be changed to another available time slot on the same delivery date by contacting the AB Customer Care line at 18202.

If the user wishes to change the delivery date, the original order must first be cancelled and a new order submitted.

Users may also contact AB Customer Care by calling 18202 for information regarding the possibility of cancelling or modifying an order. Calls are charged according to the applicable tariff of the user's telecommunications provider.

DELIVERY / RECEIPT OF PRODUCTS

Upon delivery, the user/customer is responsible for inspecting the order received to ensure that it corresponds to the order placed.

At the time of delivery, the user also has the right to withdraw from the purchase by refusing to accept the order and, consequently, the obligation to pay for it.

PRODUCT RETURNS

The user may request the return of products if:

the delivered products are not those originally ordered
products supplied as substitutes for unavailable items do not meet the user's expectations.

In all cases, a prerequisite for the return is that the product be returned in its original, complete, and undamaged packaging.

It is expressly clarified that fresh products may only be returned on the same day as the delivery of the order.

To request a return, the user must contact AB Customer Care by calling 18202, provide the order details, and request the return of the relevant products. The returned products will be collected by representatives of AB at AB's expense and responsibility.

If products are returned, any loyalty points credited under the AB Plus Loyalty Program in relation to those products will be deducted. If such points have already been redeemed, the user's loyalty points balance may become negative until the relevant adjustment is made.

RETURN OF DAMAGED OR SPOILED PRODUCTS / RED BAG PROCEDURE

If any product is found to be damaged, spoiled, or otherwise unsuitable for use or consumption, the user/customer may contact AB Customer Care by calling 18202 to receive information about the Red Bag Procedure, which is AB's internal process for the thorough inspection of damaged or spoiled products by authorized personnel.

The collection of damaged or spoiled products may be arranged by AB

When returning damaged or spoiled products, the user may choose either:

replacement of the affected products
a refund of the corresponding purchase price

RIGHT OF WITHDRAWAL

The user has the right to withdraw from the purchase of products that are not intended for current household consumption and do not have a limited shelf life. The right of withdrawal generally applies to products falling within categories such as electrical appliances, clothing*, bedding, and other non-perishable goods that are not intended for immediate household consumption.

The right of withdrawal may be exercised by completing the Withdrawal Form referred to below in these Terms. The completed form may be submitted either by using the contact form available at https://ask.ab.gr/s/contactsupport?language=en or by post to the following address with the indication "ORDER WITHDRAWAL":

ALFA-BETA VASSILOPOULOS SINGLE-MEMBER SOCIETE ANONYME

81 Spaton Avenue

15344 Gerakas, Attica, Greece

The user may exercise the right of withdrawal and return the product as soon as possible and, in any event, within fourteen (14) calendar days from the date of receipt.

AB will arrange for the collection of the product from the location specified by the user. If requested by the user, AB will replace the product; otherwise, AB will refund the purchase price paid for the product.

In all cases, the returned product must be in its original condition and be returned in its complete and undamaged packaging, together with all accessories, promotional items, original purchase documents, and any accompanying materials, including, without limitation, labels, tags, warranty documentation, user manuals, gift vouchers, or similar items.

If a returned product has lost its original condition or characteristics, AB reserves the right either to refuse the return or to reduce the amount of the refund accordingly.

* Excluded from the right of withdrawal are products which, for reasons of hygiene or safety, are not customarily accepted for return in accordance with standard commercial practice.

If the user withdraws from only part of an order, any loyalty points credited under the AB Plus Loyalty Program in relation to the returned products will be deducted. If those points have already been redeemed, the user's loyalty points balance may become negative until the appropriate adjustment is made.

Click here to download the Withdrawal Form.

AB COLLECT ORDER PROCESS

To provide greater convenience to its customers, ALFA-VITA VASSILOPOULOS offers the AB Collect service. Through this service, users may place an order via the Eshop and collect it themselves from an AB store of their choice.

Users must select their preferred store from the list of participating stores available through the Eshop.

Users must also select their preferred collection time slot.

The minimum order value for AB Collect orders is €15.

Users must then complete their order and select their preferred payment method. The applicable minimum order value requirements set out above must be satisfied.

When using the AB Collect service, payment may be made:

upon collection by cash, credit/debit card, or IRIS
in advance through Online Payment

Customers will be charged based on the prices displayed in the Eshop at the date and time the order is submitted. The same pricing principle applies to fresh products.

Fresh products—including, but not limited to, meat, poultry, fish, fruit, and cheese—are weighed on the day the order is prepared in order to ensure freshness and quality. They are, however, charged using the unit price applicable at the time the order was submitted.

It is expressly clarified that the unit price and total selling price displayed on the product at the time of collection may differ from the amount charged, since product prices may have changed between the date the order was placed and the date it was prepared in accordance with AB's commercial pricing policy. Nevertheless, the customer will always be charged the price applicable at the time the order was submitted. Any different price shown on the product itself shall not constitute a different purchase price.

During the selected collection time slot, customers must contact the selected store approximately fifteen (15) minutes before arrival, using the telephone number provided in the order confirmation email, so that the order can be prepared for collection and payment.

If a product is unavailable, it will either not be supplied or, following prior communication with the customer, be replaced with a comparable product from the same category.

If the customer does not collect the order within the selected collection time slot, the order will remain available until the store closes on that day. After the store closes, the order will no longer be available for collection.

Any matters not specifically regulated in this section shall be governed by the general Terms and Conditions applicable to the Eshop.

The total order value includes the applicable packaging fee but does not include any delivery or transportation charges.

Payment via IRIS

The payment process using the IRIS service is as follows:

Payment is made at the store using the POS terminal.
A QR Code is displayed on the POS terminal.
The customer logs into their banking application and selects IRIS → Pay with QR Code.
Using their mobile device, the customer scans the QR Code displayed on the POS terminal.
The customer completes the payment through their banking application.

For orders placed through the Eshop, the following are not accepted as payment or discount methods:

paper AB Plus €6 discount vouchers obtained through the loyalty card programme
gift vouchers
meal vouchers
printed discount coupons

GUEST CHECKOUT

AB provides users who do not have, or do not wish to create, an online account with the option to shop through the Eshop by placing an order as a Guest ("Guest Checkout").

When using this option, users are not required to create an account. However, they must provide the basic contact information necessary to process the order, namely their full name, delivery address, telephone number, and email address.

All of the Terms and Conditions set out above shall also apply to users who choose to use the Eshop as a Guest, without creating an account, except where otherwise expressly provided in this section, which shall prevail as the more specific provisions.

In particular, where an order is placed as a Guest:

the user cannot modify the order after it has been submitted;
the user may request cancellation of the order only through AB Customer Care by calling 18202 (call charges apply according to the applicable tariff of the user's telecommunications provider) and providing the order number
any changes to the delivery details, including the delivery address or delivery time, may only be requested through AB Customer Care by calling 18202 and providing the order number
purchases made as a Guest do not earn AB Plus Loyalty Programme points
the user cannot register or use an AB Plus loyalty card, nor redeem loyalty points
the user will not have access to their order history and must retain the order reference number for any future enquiries
the user's personal data will be retained by AB for a period of ninety (90) days following the date of order submission solely for the purpose of processing the order and managing the contractual relationship between the parties
AB may contact the user using the contact details provided exclusively for matters relating to the submitted order
the user may not redeem paper €6 AB Plus discount vouchers that they may possess

By completing and submitting a Guest order, the user confirms that they have read, understood, and accepted these Terms and Conditions in their entirety.

For orders placed through the Eshop, the following are not accepted as payment or discount methods:

paper AB Plus €6 discount vouchers obtained through the loyalty card programme
gift vouchers
meal vouchers
printed discount coupons

PRIVACY NOTICE FOR USERS / CUSTOMERS OF THE AB ESHOP

This Privacy Notice describes how ALFA-BETA VASSILOPOULOS SINGLE-MEMBER SOCIETE ANONYME, registered with G.E.MI. No. 000267201000, VAT No. 094025817, with its registered office at 81 Spaton Avenue, Gerakas, Attica, Greece, acting as the Data Controller, collects and processes the personal data of users and customers of the AB Eshop, in accordance with the General Data Protection Regulation (EU) 2016/679 (GDPR) and the applicable Greek legislation on the protection of personal data.

Personal data are processed in a transparent manner and solely for specified and legitimate purposes, to the extent necessary for the operation of the Eshop, the creation and management of user accounts, the submission, processing, payment, delivery, cancellation, return, and support of orders, as well as for the fulfilment of AB's legal obligations.

1. Categories of Personal Data Collected

Depending on how the AB Eshop is used, AB may collect and process the following categories of personal data:

Identification and contact information, including the user's full name, email address, telephone number, postal address, and postal code
Account information, including login credentials, order history, user preferences, and a linked AB Plus loyalty card, where the user chooses to associate one with their account
Order and transaction information, including purchased products, quantities, substitutions, returns, cancellations, payment method, invoices or receipts, and customer service records
Delivery or collection information, including the servicing store, delivery address, and selected delivery or collection time slot
Technical data necessary for the secure operation and administration of the Eshop

Where an order is placed through Guest Checkout, AB collects only the information necessary to process the order, namely the user's full name, delivery address, telephone number, and email address.

AB does not request or process special categories of personal data (sensitive personal data) as part of the ordinary use of the AB Eshop.

2. Purposes of Processing and Legal Bases

Personal data are processed for the following purposes:

creating and managing user accounts
verifying whether a delivery address is serviceable based on the postal code provided
submitting, accepting, processing, modifying, cancelling, paying for, delivering, or making available for collection customer orders
managing product substitutions, returns, withdrawals, complaints, and customer support requests
operating the AB Collect service
supporting the use of the AB Plus loyalty programme and the Digital Wallet
complying with applicable tax, accounting, regulatory, and other legal obligations

The legal basis for processing depends on the specific purpose and may include:

performance of a contract or taking steps prior to entering into a contract, particularly for placing, processing, fulfilling, and supporting customer orders
compliance with legal obligations, including tax, accounting, and regulatory requirements
AB's legitimate interests, including ensuring transaction security, preventing fraud or misuse, maintaining the technical operation and security of the AB Eshop, providing customer support, and establishing, exercising, or defending legal claims
the user's consent, where required by law, particularly for marketing communications, personalized promotional activities, and the use of non-essential cookies or similar tracking technologies

3. Payments and Payment Card Data

Where payment is made online by card, the transaction is processed through a secure payment environment operated with the support of AB's payment service provider.

AB does not store the user's full payment card details.

As part of the payment process, an amount may be authorized, released, charged, refunded, or credited in accordance with the payment terms described in these Terms and Conditions and the procedures of the relevant card-issuing bank or payment service provider.

4. Data Recipients

Access to personal data is restricted to authorized personnel of AB and service providers acting on AB's behalf, only to the extent necessary for the provision of the AB Eshop services.

Recipients or categories of recipients may include, without limitation:

technology and hosting service providers
payment service providers and financial institutions
logistics, delivery, and order fulfilment partners
customer support service providers
communications service providers
AB Plus loyalty programme partners
accounting and legal advisors
public authorities, courts, regulatory bodies, or supervisory authorities where disclosure is required by applicable law

Service providers acting as Data Processors process personal data solely on AB's documented instructions and are bound by appropriate contractual obligations relating to confidentiality, security, and the protection of personal data.

5. Data Retention

Personal data are retained only for as long as necessary to fulfil the purposes for which they were collected and, in any event, in accordance with AB's statutory record-keeping obligations.

Personal data associated with an active user account are retained for as long as the account remains active and for any additional period required to comply with legal obligations or to establish, exercise, or defend legal claims.

Where a user account is cancelled or deleted, the relevant personal data will be deleted or anonymized unless further retention is required by law or is necessary for AB's legitimate interests.

For Guest Checkout orders, the basic personal data provided for the order are retained for ninety (90) days from the day following the submission of the order, solely for the purposes of processing the order and managing the contractual relationship, unless a longer retention period is required by law or is necessary for the establishment, exercise, or defence of legal claims.

6. Marketing Communications, Loyalty Program and Personalisation

AB may send communications relating exclusively to the user's order, payment, delivery, returns, or customer support. Such communications are considered service communications and do not constitute marketing communications.

Marketing communications, information regarding products, services, promotions, or personalized commercial offers are sent only where an appropriate legal basis exists, such as the user's consent or another lawful basis under applicable legislation.

Where the user links an AB Plus loyalty card to their online account or activates the Digital Wallet, the related personal data are processed for the purposes of awarding, redeeming, deducting, or correcting loyalty points, providing program benefits, and ensuring the proper operation of the loyalty program in accordance with its terms and conditions.

Any further use of personal data for personalization or marketing purposes is carried out in accordance with the user's preferences and consents, where such consent is required by applicable law.

7. Cookies and Technical Data

The AB Eshop may use cookies and similar technologies to operate the Eshop, maintain the shopping cart, enable secure authentication, improve the user experience, measure website traffic, and, where applicable, display personalized content or advertising.

Strictly necessary cookies are used to ensure the proper functioning of the service.

Non-essential cookies and similar technologies are used only in accordance with the user's consent preferences and the applicable AB Cookie Policy.

8. Transfers Outside the European Economic Area

As a general rule, personal data are processed within the European Union (EU) or the European Economic Area (EEA).

Where it becomes necessary to transfer personal data to a third country or an international organization, AB ensures that such transfers are carried out in compliance with the requirements of the General Data Protection Regulation (GDPR), on the basis of an adequacy decision or appropriate safeguards, such as the Standard Contractual Clauses (SCCs), where required.

9. Security and Confidentiality

AB implements appropriate technical and organizational measures to protect personal data against accidental or unlawful destruction, loss, alteration, unauthorized disclosure, or access. Such measures include, where appropriate, controlled access to systems, transaction security measures, confidentiality procedures, restricting access to authorized personnel only, and contractual obligations imposed on partners processing data on behalf of AB.

10. Data Subject Rights

Subject to the conditions set out in the applicable legislation, each user or customer has the right to access their personal data, rectify inaccurate or incomplete data, request erasure, restrict processing, request data portability, object to processing, and withdraw consent where processing is based on consent. Withdrawal of consent does not affect the lawfulness of processing carried out prior to such withdrawal.

Requests relating to these rights may be submitted through AB's available communication channels or the Open Communication Line. AB will respond to such requests within the time limits prescribed by the applicable legislation. Users also have the right to lodge a complaint with the competent supervisory authority, namely the Hellenic Data Protection Authority, if they believe that the processing of their personal data violates the applicable legislation.

11. Obligation to Provide Data

The provision of the data required for account creation, order placement and fulfilment, payment, delivery or collection, issuance of tax documents, and handling of requests is necessary for the use of the respective AB Eshop services. If a user fails to provide the required data or provides inaccurate information, AB may be unable to process the order or provide the relevant service.

12. Automated Decision-Making

AB does not make decisions that produce legal effects concerning the user or similarly significantly affect the user solely on the basis of automated processing. Certain automated functions of the AB Eshop, such as verifying service availability based on the postal code, calculating estimated costs, applying order limits, authorizing payment amounts, or applying offers and loyalty points, are carried out solely for the purpose of providing the service in accordance with these Terms.

13. Updates to this Privacy Notice

AB may update this Privacy Notice, particularly in the event of changes to the operation of the AB Eshop, the categories of data processed, the purposes of processing, the recipients of the data, or the applicable legislation. The version in force from time to time will be made available through the appropriate information points within the AB Eshop.

FINAL TERMS

For every order placed, loyalty points are accumulated in accordance with the AB loyalty programme. These points are displayed in the total estimated order value and may be credited to the user's AB PLUS loyalty card, provided that the user has linked their card to their personal web account during the account registration process.

All content available on the Eshop, including without limitation images, graphics, photographs, designs, text, services, and AB products, constitutes the intellectual property of AB and is protected under the applicable provisions of Greek and European law. Any reproduction, distribution, transmission, modification, or other use of the content of the Eshop that may directly or indirectly mislead consumers and/or harm the reputation of AB is strictly prohibited.

The names, images, logos, and distinctive marks representing products and/or services of third parties are the exclusive trademarks of their respective owners and are protected under the applicable legislation. Their appearance on the Eshop shall in no way be construed as granting or assigning any licence or right to use them.

Under no circumstances should users disclose their personal information, including their password, even if they receive an email that appears to originate from AB requesting such information. AB will never ask users to disclose passwords or other confidential credentials. Such messages are likely to be fraudulent attempts by third parties to obtain personal information and personal data. If you receive such a message, you should contact AB immediately.

AB maintains a record of the data of users/customers of its online store. Such data has been voluntarily provided by the data subjects and is processed for the purposes of supporting, promoting, and managing the commercial relationship. Recipients of such data may include third-party natural or legal persons solely for the purposes of promoting AB's products and/or services or conducting market research on behalf of AB. Such third parties shall act in the name and on behalf of AB.

Each user of the AB Eshop has the right to be informed about the processing of their personal data and to object to its further processing, in accordance with the applicable data protection legislation.

IMPORTANT: AB shall bear no responsibility towards the user where the user voluntarily discloses their personal data to any third-party natural or legal person through a hyperlink to such third party's website accessible via the AB Eshop.

The AB Eshop also enables users to forward an order from their personal account to a third-party individual. In such cases, AB does not receive or process the personal data of the third party, and the third party assumes no obligations towards AB. The message is forwarded on behalf of the user who has chosen to use this service through the AB Eshop. The user remains solely and exclusively responsible for the transmission and content of the message sent through their personal account.

Any use of this service for the transmission of unsolicited communications, spam messages, messages that may directly or indirectly damage the reputation of AB, or messages that are unlawful, offensive, or contrary to public morals is strictly prohibited. AB reserves the right to exercise any legal rights and remedies available to it in the event of any breach of the above provisions.

These Terms shall be governed by and construed in accordance with the laws of Greece and the applicable legislation of the European Union. Any dispute arising out of or in connection with these Terms shall be subject to the exclusive jurisdiction of the Courts of Athens, Greece.

Last updated: 28.07.2026

TERMS AND CONDITIONS OF USE OF THE AB E-SHOP

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